Privacy Policy

PRIVACY POLICY

Last Updated: July 25, 2025

Effective Date: July 25, 2025

This Privacy Policy describes how Enovitec Group LLC ("Enovitec Group," "we," "us," or "our") collects, uses, processes, and discloses your information in connection with your access to and use of the www.buffalocurrent.com website and any related services (collectively, the "Services").

We are committed to protecting your privacy and handling your personal information with care and transparency. By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

1. WHO WE ARE

www.buffalocurrent.com is a platform operated by Enovitec Group LLC, located in Buffalo, New York, United States. We are dedicated to providing timely and relevant news, information, and content related to Buffalo and the surrounding Western New York region.

2. INFORMATION WE COLLECT

We collect information to provide and improve our Services, to communicate with you, and to enhance your experience on www.buffalocurrent.com. The types of information we collect include:

A. Information You Provide Directly to Us:

  • Contact Information: When you subscribe to newsletters, create an account, submit comments, participate in surveys, or contact us, we may collect your name, email address, postal address, and phone number.

  • Account Information: If you create an account, we may collect a username, password, and other information necessary for account setup and management.

  • User Contributions: Any content you voluntarily submit, such as comments, forum posts, or other user-generated content.

  • Communications: Records of your correspondence with us, including customer service inquiries.

B. Information Collected Automatically: When you access and use our Services, we may automatically collect certain information about your device and usage patterns. This information helps us understand how our Services are used and how we can improve them.

  • Device and Usage Information: This includes your IP address, browser type, operating system, unique device identifiers, referring URLs, pages viewed, time spent on pages, access dates and times, and clickstream data.

  • Cookies and Other Tracking Technologies: We use cookies and similar technologies (e.g., pixel tags, web beacons) to collect information. Cookies are small data files stored on your device that enable us to recognize your browser, remember your preferences, and track your activity across our Services and other websites.

    • Essential Cookies: Necessary for the website to function properly (e.g., maintaining login sessions).

    • Analytics Cookies: Help us understand how users interact with our website, such as which pages are most popular, to improve performance and content.

    • Advertising/Targeting Cookies: Used to deliver relevant advertisements to you based on your interests and Browse behavior.

  • Location Information: We may infer your general geographic location based on your IP address.

C. Information from Third Parties: We may receive information about you from third-party services, such as:

  • Social Media Platforms: If you interact with our Services through social media platforms, we may receive information about you from those platforms (e.g., your public profile information).

  • Analytics Providers: Third-party analytics services (e.g., Google Analytics) provide us with aggregated data about user behavior on our website.

  • Advertising Partners: We may receive data from advertising partners to help us measure the effectiveness of our advertising campaigns and deliver more relevant ads.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Services: Operating, maintaining, and improving the functionality of www.buffalocurrent.com, including displaying content, enabling user interactions, and personalizing your experience.

  • To Communicate with You: Sending you newsletters, updates, promotional materials, and responding to your inquiries and feedback.

  • For Analytics and Research: Understanding how users engage with our Services, analyzing trends, conducting research, and optimizing content and features.

  • For Personalization: Customizing the content and advertisements you see based on your interests and Browse history.

  • For Advertising and Marketing: Delivering targeted advertisements to you, measuring the effectiveness of our campaigns, and promoting our Services.

  • For Security and Fraud Prevention: Detecting, preventing, and addressing technical issues, security incidents, and fraudulent activities.

  • To Comply with Legal Obligations: Fulfilling legal requirements, enforcing our terms and conditions, and protecting our rights and the rights of others.

4. HOW WE SHARE YOUR INFORMATION

We may share your information with the following categories of third parties:

  • Service Providers: We engage third-party companies and individuals to perform services on our behalf (e.g., website hosting, data analytics, email delivery, advertising services, customer support). These service providers have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

  • Advertising Partners: We may share information with advertising networks and platforms to deliver targeted advertisements to you on our Services and on third-party websites. This may involve sharing cookies, IP addresses, and other identifiers.

  • Social Media Platforms: If you use social media features on our Services (e.g., "Like" buttons), these platforms may collect information about your interactions with our Services.

  • Affiliates and Subsidiaries: We may share your information with other companies within the Enovitec Group family for business and operational purposes.

  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

  • Legal Requirements and Law Enforcement: We may disclose your information if required to do so by law, in response to a court order or subpoena, or if we believe such action is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our users or the public.

  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

5. YOUR PRIVACY RIGHTS

Depending on your location and applicable laws, you may have certain rights regarding your personal information.

A. California Residents – California Consumer Privacy Act (CCPA/CPRA) If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information.

  • Right to Know: You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information.

  • Right to Delete: You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.

  • Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.

  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information. "Selling" and "sharing" are broadly defined under CCPA and include disclosing personal information for monetary or other valuable consideration, or for cross-context behavioral advertising.

  • Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct us to limit the use and disclosure of your "sensitive personal information" to only what is necessary to perform the services or provide the goods you requested.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your CCPA/CPRA rights:

  • You may submit a verifiable consumer request by contacting us at:

    • Email: privacy@enovitecgroup.com

    • Postal Address: Enovitec Group LLC, [Insert Enovitec Group LLC's Physical Address in Buffalo, NY, if applicable and desired for public disclosure]

  • We will verify your request by matching the information you provide with information we have on file. We may require you to provide additional information to verify your identity.

  • We will respond to your request within the timeframes required by CCPA/CPRA.

B. General Rights for All Users:

  • Access and Update: You may be able to access and update certain personal information directly through your account settings.

  • Opt-out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. Even if you opt-out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

  • Cookie Preferences: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed. However, if you disable cookies, some features of our Services may not function properly.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. DATA SECURITY

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. CHILDREN'S PRIVACY

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under the age of 13 without verifiable parental consent, we will take steps to delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@enovitecgroup.com.

9. THIRD-PARTY LINKS

Our Services may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services you visit.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Services after the effective date of the revised Privacy Policy constitutes your acceptance of the terms.

11. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us: