Cookies Policy

Last Updated: July 25, 2025

Effective Date: July 25, 2025

This Cookies Policy explains what cookies are, how www.buffalocurrent.com ("Buffalo Current," "we," "us," or "our") uses them, and your choices regarding their use. This policy should be read in conjunction with our Privacy Policy, which provides more general information about how we collect, use, and protect your personal information.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. Cookies enable websites to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.

In addition to cookies, we may use other similar technologies, such as web beacons, pixel tags, and local storage, to collect information about your Browse activities.

2. HOW WE USE COOKIES

We use cookies for various purposes to enhance your experience on Buffalo Current, understand how our Services are used, and to deliver relevant content and advertising. Specifically, we use cookies to:

• Operate and Maintain Our Services: Enable core website functionalities, such as remembering your login status, managing your session, and ensuring the security of our website.

• Improve Website Performance: Analyze how users interact with our website (e.g., which pages are most popular, how much time is spent on a page) to identify areas for improvement and optimize site performance.

• Personalize Your Experience: Remember your preferences, provide localized content, and tailor the content and layout of our website to your interests.

• Deliver Targeted Advertising: Work with advertising partners to display advertisements that are more relevant to your interests, both on our website and on third-party websites.

• Measure Campaign Effectiveness: Track the success of our advertising and marketing campaigns.

• Conduct Research and Analytics: Understand user demographics, behavior, and interests to improve our editorial content and business strategies.

3. TYPES OF COOKIES WE USE

We categorize the cookies used on www.buffalocurrent.com into the following types:

A. Strictly Necessary Cookies (Essential Cookies) These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

• Purpose: Enable core website functionality, security, and accessibility.

• Examples: Session cookies, cookies for cookie consent management, user authentication cookies.

• First-Party/Third-Party: Primarily First-Party.

B. Performance/Analytics Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

• Purpose: Collect information about how visitors use the website (e.g., page views, time on site, bounce rate), identify popular content, and track website performance.

• Examples: Google Analytics cookies.

• First-Party/Third-Party: Can be First-Party or Third-Party (e.g., Google Analytics).

C. Functionality Cookies These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

• Purpose: Remember your choices (e.g., username, language, region) to provide a more personalized experience, and enable features like commenting or social media sharing.

• Examples: Cookies remembering language preferences, user settings.

• First-Party/Third-Party: Can be First-Party or Third-Party.

D. Targeting/Advertising Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

• Purpose: Deliver relevant advertisements, track advertising campaign performance, and limit the number of times you see an ad.

• Examples: Cookies set by ad networks (e.g., Google AdSense, TripleLift, Rubicon Project), social media tracking pixels.

• First-Party/Third-Party: Primarily Third-Party.

E. Social Media Cookies These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

• Purpose: Enable social media sharing features, track interactions with social media content.

• Examples: Cookies from Facebook, X (formerly Twitter), LinkedIn.

• First-Party/Third-Party: Primarily Third-Party.

4. FIRST-PARTY VS. THIRD-PARTY COOKIES

• First-Party Cookies: These are cookies set by the website you are visiting (www.buffalocurrent.com). They are generally used to remember your preferences, such as login details or site settings.

• Third-Party Cookies: These are cookies set by a domain other than the one you are visiting. This typically occurs when the website incorporates elements from other sites, such as images, social media plugins, or advertising. Third-party cookies are often used for cross-site tracking and advertising.

5. YOUR CHOICES AND HOW TO MANAGE COOKIES

You have the ability to control and manage cookies in various ways. Please note that disabling certain cookies may impact the functionality and your experience of our Services.

A. Cookie Consent Tool: When you first visit www.buffalocurrent.com, you will see a cookie consent banner that allows you to manage your cookie preferences. You can accept all cookies, reject non-essential cookies, or customize your preferences. You can change your cookie preferences at any time by clicking on the "Cookie Settings" link typically found in our website's footer.

B. Browser Settings: Most web browsers allow you to control cookies through their settings. You can usually:

• View and delete cookies already stored on your device.

• Block all cookies.

• Block third-party cookies.

• Receive a notification before a cookie is stored.

For more information on how to manage cookies in your browser, please refer to your browser's help documentation or support pages. Here are links to the support pages for some common browsers:

• Google Chrome

• Mozilla Firefox

• Microsoft Edge

• Apple Safari

• Opera

C. "Do Not Track" Signals: Some web browsers may transmit "Do Not Track" (DNT) signals. At present, there is no universally accepted standard for how websites should respond to these signals. Therefore, Buffalo Current may not respond to DNT signals. However, you can manage your cookie preferences directly through our consent tool or your browser settings as described above.

D. Opt-out of Interest-Based Advertising: Many advertising networks and partners offer mechanisms to opt-out of their interest-based advertising. You can visit the following industry opt-out pages to learn more and exercise your choices:

• Digital Advertising Alliance (DAA) Opt-Out Page

• Network Advertising Initiative (NAI) Opt-Out Page

Please note that opting out of interest-based advertising does not mean you will no longer see advertisements. It only means that the advertisements you see may be less relevant to your interests.

6. CHANGES TO THIS COOKIES POLICY

We may update this Cookies Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Cookies Policy on this page and updating the "Last Updated" date. We encourage you to review this Cookies Policy periodically for any changes.

7. CONTACT US

If you have any questions or concerns about this Cookies Policy or our use of cookies, please contact us: